Introducing Extra Life Games
Wednesday, January 24th, 2007
I’ve noticed recently that, ever since I started my full time web design job, I’d been neglecting my personal, freelance, or otherwise creative endeavors. So much so that I didn’t really have any side projects anymore. And that sort of bothered me. So what did I do? The obvious thing: I started a redesign of my blog!
And then I thought about it. And I decided that a 7th version of rootarcana.com wasn’t really what I needed. I needed something new, something I hadn’t really tried before. Perhaps even something that would, as I always hoped Rootarcana would (but never did), pay for itself.
From this contemplation was born the idea for Extra-Life-Games.com. Extra Life is a web portal of sorts, with the goal of helping people find good prices on new, used, and pre-played videogames. Fundamentally and admittedly, it is a retail affiliate site. I have no products of my own. Instead, I’m helping other companies find customers for their products. In return, I get a rather small slice O’ the pie. I’m like the travel agent on the island of misfit toys. Or, you know, something like that.
How is my site different from other affiliate sites (and there are literal kajillions (note: figurative kajillions))? For starters, and no offense to other affiliators out there, but most affiliate site are really ugly in terms of both design and code. While my site is by no means the epitome of visual excellence, it’s also not exactly hard on the eyes (and it will hopefully improve over time), and my code isn’t half bad, either. Also, my site provides quasi-decent search functionality, because I’ve taken the time to load all of the products into a database. I could have put the site together much faster without a DB, but it wouldn’t be nearly as useful. Also, most affiliate sites that I know of cater to an extremely small niche (i.e., a specific game or series of games). At the time of this writing, my catalogue contains just over 100 videogames, and I fully intend to add 50-75 new games to the list every week (and if you have a game you want to see listed, let me know and I’ll see what I can do).
So will this idea work? I don’t really know. I consider it an interesting concept, at the least. If I’m lucky, the site will pay for itself, and my efforts will not have resulted in yet another hole into which I voluntarily throw my money. If I’m really lucky, I’ll turn a small profit, which would encourage me to play around more with this business model - I’ve already bought a couple other domain names that I have ideas for. Time will tell, and we shall see. In the meantime, let me know what you think.

